Tone and themes
We go through your voice, your topics and who should be visible.
Industry monitoring and expert content that shows you know your field.
We monitor your industry and turn what is happening into posts, articles and guides in your own voice. The content is used on your website, on LinkedIn and in your ads. Everything is reviewed by a person before it goes out.
Some of the companies we have worked with
For companies whose experts need to be seen
Content suits B2B companies where leaders and consultants need to be visible on LinkedIn but do not have time to start from a blank page. It also suits companies where you take the photos and we write.
It is one of the simplest ways to give Google and the AI services something new to read about you.
From news item to finished post
The work runs from monitoring to finished copy.
Monitoring your industry
We follow news, signals and publications that concern your business. Swedish and Nordic sources come first.
Ready-made suggestions
Posts with an angle and a source, where you add your own perspective.
A plan for the mix
Roughly 70% of the posts show that you know your industry. 20% are about your own business and 10% sell.
Articles and guides
We write content for your website. It can be pages that hold up for years or what is happening today.
Your tone
Your tone of voice is documented. That way everything sounds like you, even when AI helps out.
Images and video
Image ideas and short videos where they fit.
Aligned with SEO and AI search
The content is planned around the search data and the questions where the AI services lack answers.
How it works
Tone and themes
We go through your voice, your topics and who should be visible.
Monitoring and suggestions
Suggestions arrive continuously with an angle and a source. New clients get to review the drafts first.
Your perspective
The person who publishes adds their own experience. That is what makes the post credible.
Publishing
The content is used on your website, on LinkedIn or as material for ads.
Follow-up
We follow which topics get reach and which bring in visits and enquiries.
How our work differs
The content ties in with search, ads and AI search.
Fresh angles
You get suggestions on what is happening right now. Every suggestion has a source and a date.
A person reviews everything
Nothing is published until someone has read it. Facts are checked against the source.
Content that can be cited
The articles are written so that the AI services can cite them. They contain facts, figures and sources.
True or false?
Here are claims about content that we often come across.
Common pitfalls
This is what we often see at companies that want to be more visible.
Posts without your own perspective
News that is shared without comment rarely gets any reach.
How to avoid it
Add your own experience to every post.
Facts that are wrong
When AI combines several sources, errors can creep in.
How to avoid it
Check every fact against the source before publishing.
Uneven publishing
A burst of posts followed by silence builds very little.
How to avoid it
Publish steadily and at a pace you can keep up.
Content with no link to the business
Writing about anything and everything brings traffic but rarely enquiries.
How to avoid it
Plan around what buyers ask and what you sell.
Client cases
Here content is part of the work.
Travel
The posts come in a steady flow and are planned ahead of each season.
One person through the whole engagement
You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.
Read about who does the workFrequently asked questions
Does AI write the copy?
AI helps us monitor and produce drafts. A person reviews everything, checks the facts and adjusts the tone before anything goes out.
Who publishes?
You decide. Often a person at your company publishes with their own perspective. We provide the suggestion and the copy.
How often do we get suggestions?
They come continuously and often every weekday. We adapt the pace to how much you want to publish and have time for.
Can the content be used in ads?
Yes. Good posts can become ads on LinkedIn and material for pages on your website.
What do you do if we have no images?
We suggest image ideas and can produce images and short videos. Your own images still often work best.
Should we publish from the company page or from personal profiles?
Personal profiles usually reach further than the company page. That is why it works well when a person at your company is the sender and the company page shares the post.
Good posts can then be sponsored to the right audience.
See what you could be visible with
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