Technical review and Search Console
We go through indexing, load time and structure and bring Search Console into the analysis.
SEO for a place in the search results that matter.
SEO is the foundation for visibility both in Google and in AI search. We prioritise by search data and business value, fix the technical issues and build pages that answer buyers' questions. Everything is followed up together with Google Ads, so paid and organic search pull in the same direction.
Some of the companies we have worked with
For companies where the buyer starts in Google
SEO pays off where the buyer searches before getting in touch and where the same questions come back year after year. Typical situations are a new or rebuilt website, a website that has lost ground or two of your own websites competing with each other.
We usually work with SEO together with visibility in AI search and Google Ads. The three reinforce each other.
Pages that buyers find
We take on the technical side, the pages and the content in order of what they are worth.
Technical review
We go through indexing, load time, page structure, redirects and mobile. Then Google can read the whole website.
Keyword analysis
We work out what buyers search for and how much. We also calculate what the same visits would cost as ads.
Link profile
We measure relevance, authority and risks in your link profile in Majestic and follow them over time.
Page plan
The plan shows which pages should be improved, expanded or given stronger internal links. The order follows what the pages are worth.
Content that answers
The texts answer the buyer's questions with the answer first. They are written with your expertise.
Structured data
Company, services, locations and frequently asked questions are marked up so that Google understands the pages.
Search Console
We monitor search queries, pages and indexing and react quickly when something moves.
Local visibility
The right details on the website and in Google Business Profile when you have an office or a shop.
Together with Google Ads
Searches that bring in deals through the ads decide which pages we prioritise.
How it works
Technical review and Search Console
We go through indexing, load time and structure and bring Search Console into the analysis.
Search data and prioritisation
We carry out a keyword analysis with volume, competition and business value. The gaps are prioritised by what they are worth.
Page plan and drafts
A draft of pages and texts that we go through together before anything is published.
Publishing
Pages, headings, structured data and redirects are put in place. That happens in your platform or together with your web agency.
Monitoring and next steps
The movements in Search Console are followed continuously. Together with the ad data we choose the next page.
How our work differs
With us, SEO is connected with the ads and with AI search.
Prioritised by business value
We calculate what the same visit would cost as an ad. Then you can see which pages are worth the most.
Paid and organic in the same direction
The search terms in Google Ads show which words bring in deals. SEO builds the pages for them.
Built for AI search from the start
The pages are written so that the AI services can also read and cite them. The answer comes first and in plain text.
True or false?
Here are claims about SEO that we often come across. Turn the cards to see what Google says.
Common pitfalls
This is what we often see when we go through a website.
Broad keywords without priorities
Many keywords are too broad to bring in deals. A drop there shows in the reports but is rarely felt in sales.
How to avoid it
Prioritise the keywords by business value and follow the ones that lead to enquiries.
Old URLs that stop working
When you change website, the rankings disappear if the old URLs are not redirected.
How to avoid it
Redirect every old URL to the right new page and submit the website in Search Console.
Technical errors that hold everything back
Slow pages, incorrect headings and missing structured data keep new texts from taking off.
How to avoid it
Fix the technical side first. Then every new text delivers more.
Your own websites competing
When two websites answer the same question, they share the visibility.
How to avoid it
Give each website a clear role and let each question have one page.
Client cases
Here SEO is part of the work.
Travel
We did thorough SEO and landing pages and built a new website for both Google and AI search.
Experiences
SEO and landing pages build relevance. A plan guides the organic traffic ahead of each season.
One person through the whole engagement
You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.
Read about who does the workFrequently asked questions
How long does SEO take?
SEO takes longer than ads. The first changes often show after one to three months. The full effect can take longer.
That is why we often combine SEO with Google Ads. The ads bring results while the pages grow.
How do you work with links?
We build content and mentions that others want to refer to. It often starts with your customers and partners. We measure the link profile with tools such as Majestic, where we follow relevance, authority and risks over time.
Do you work in our platform or with our web agency?
Either works. We can publish ourselves. We can also deliver the page plan, texts and technical requirements to your web agency.
Do we need to write a lot of new content?
Not always. Improving pages you already have often achieves more than writing new ones. The search data decides what is done first.
How does SEO connect with visibility in AI search?
Google's AI Overviews build on the same index as the regular search results. The AI services read the same pages. Good SEO is therefore the foundation.
Visibility in AI search measures the questions where you are missing and fills them.
Do you help with Google Business Profile?
Yes. We go through the profile once when we get access. We look over categories, services, images and links to the right pages. After that you manage the profile yourselves.
What happens to our rankings when we change website?
The rankings can disappear if the old URLs are not redirected. We map every old URL to the right new page and take particular care with pages that others link to.
After the switch we follow the movements in Search Console and fix whatever drops.
Why are we losing organic traffic when the rankings are holding?
More and more people get their answer directly in Google's AI Overviews or in an AI service. Then impressions can rise while clicks fall.
That is why we follow both Search Console and how often you are mentioned in AI search.
See where you stand in Google
The audit shows what you rank for today and which demand you are missing. Free for 79 more days. Valued at 15 500 SEK.
Get an auditMore services
Visibility in AI search
We measure how you show up when customers ask ChatGPT, Gemini and Claude and build the content that is missing.
Read more →Industry monitoring and expert content
Content that shows you know your field, on your website and on LinkedIn.
Read more →Landing pages
New pages and content as an addition to the website you already have.
Read more →Google Ads
We work with search, Shopping, Performance Max, YouTube and display. Every krona is followed all the way to the enquiry, booking or purchase.
Read more →