Your business and audiences first
We start with who you want to reach, what you give them and which problems you solve. We draw the audiences from your offering and your search data. You correct them before anything is measured.
Visibility in AI search when customers ask ChatGPT, Gemini and Claude.
More and more buyers ask an AI service before they choose a supplier. We measure how often you are mentioned, whether your website is the source and who is chosen instead. Then we build the content that fills the gaps and measure again with the same questions.
Some of the companies we have worked with
For companies that buyers compare before they choose
Visibility in AI search makes the most difference where the buyer compares several suppliers before deciding. That applies to B2B services, SaaS, manufacturing and construction, education and travel.
It also fits when a couple of competitors already dominate the answers. Often a handful of pages decide who gets mentioned. And that is something you can influence.
The way into AI search
The measurement, the analysis and the content belong together. Everything starts from your buyers.
The whole buying journey
The questions follow the buyer from the first questions through requirements and comparisons to the choice of supplier.
Six AI services
We measure in ChatGPT, Gemini, Claude, Perplexity, Google's AI Overviews and Google AI Mode. The results are reported per service.
The competitors
Who is mentioned instead of you and whether the market is spread out or owned by a few.
Questions per audience
We measure four to five audiences with the same number of questions each. That shows you where the gap is in each audience.
Sources and citations
Which websites the AI services take their answers from and whether your own website is the source.
How AI describes you
Questions with your name that show what the AI services know about you and what they are missing.
Text per page
Each gap becomes finished text with the exact address of its page. The text is based on facts about your offering that you have confirmed.
Technical foundation
We add structured data and llms.txt. Both Google and the AI services should be able to read and cite the pages.
New measurement
After about a quarter we ask the same services the same questions. That is when the change shows.
How it works step by step
Your business and audiences first
We start with who you want to reach, what you give them and which problems you solve. We draw the audiences from your offering and your search data. You correct them before anything is measured.
The buying journey and the intent
Every question belongs to a stage in the buying journey. The stages run from seeing who is out there to requirements, comparison and choice. A comparison question asks the AI to weigh the options and a recommendation question asks for a single choice.
Questions a buyer would ask
The questions never contain your name and they ask for suppliers to hire. Location and customer type are written in so that the answers name companies instead of guides or government agencies.
Anchored in search data
The questions are based on your own search phrases and on keywords bought in Google Ads. Search volume is a starting point but not a limit. The questions closest to the business often have no measurable volume.
A check before anything is measured
Every question must contain a real word for your category. Otherwise it is stopped. Words that every industry shares are not enough, because then the answers end up being about entirely different markets.
Six AI services
Every question is put to ChatGPT, Gemini, Claude, Perplexity, Google's AI Overviews and Google AI Mode. Google's services reflect the search index and the standalone ones reflect what others write about you.
The answers are read and counted
We count whether you are mentioned, whether your website is the source, where you appear in the lists and who is chosen when the AI service may only pick one company. A person has read everything that goes to you.
The competitors as a check
If your relevant competitors appear in most of the answers, we know we are measuring the right market. You get to say whether the list is right before we move on.
Report and walkthrough
The results go into the client portal and we go through them together. The figures from Google stand on their own. Visibility in AI search is something other than a ranking in Google.
From gap to text
Questions where you are missing become text for a specific page. The text builds on facts that can be backed up and the answer comes first in plain text. Ideally the text goes on pages you already have, high up in the structure of the website.
The same questions again
After about a quarter we ask the same services the same questions. Then you can see what has changed overall and per audience.
What sets our way of measuring apart
Audience, buying journey and what customers ask are words many people use. This is what we do differently.
The questions are checked before anything is measured
Many measurements rely on questions that nobody has tested against the buyers or the search data. With us, a question that lacks a real word for your category is stopped.
The competitors check the measurement
If your competitors appear in most of the answers, we know the questions hit the right market. If they do not, we calibrate the questions first.
The same person runs Google Ads
We see which words buyers use when they search and which ones bring in enquiries. The ads can cover a gap while the content is being built.
True or false?
Here are claims about AI search that we often come across. Turn the cards to see what Google and the research say.
Common pitfalls
This is what we often see when companies start working with AI search.
Questions that measure the wrong market
Words like invoicing or supplier are shared by every industry. Then the answers are about electricity suppliers and telecoms. And your results look worse than they are.
How to avoid it
Require a real word for your category in every question and read the answers before the numbers are used.
Only one AI service
A company can be completely absent from ChatGPT and still be mentioned often in the other services. Measuring in only one service then gives the wrong picture.
How to avoid it
Measure in several services and report each service separately.
Answers hidden in expandable boxes
Facts that only exist in accordions, images or PDFs are harder for the AI services to read.
How to avoid it
Write the answer first and in plain text on pages high up in the structure of the website.
Someone else tells your story
When the AI services pick up facts about you from portals and directories, someone else is in control of the story.
How to avoid it
Gather what is about you on your own website and make sure other sources match it.
No baseline measurement
Without a first measurement there is no way to show what the work has achieved.
How to avoid it
Measure before you change anything and ask the same questions again after a quarter.
Google and AI get mixed up
A ranking in Google does not tell you how often you are mentioned in the AI services. The same goes the other way round.
How to avoid it
Keep the numbers apart and follow both.
Client cases
Here visibility in AI search is part of the work.
Travel
The website answers the questions that each audience asks. That covers everything from safari and beach to honeymoons and family holidays.
SaaS and fintech
We built a landing page for each industry. Google's AI search links to them when Billecta is mentioned for property companies and associations.
One person through the whole engagement
You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.
Read about who does the workFrequently asked questions
What is the difference between SEO, AEO and GEO?
SEO is about appearing in Google's regular search results. AEO and GEO are about being mentioned and cited when someone asks an AI service such as ChatGPT or Google's AI Overviews. We bring it all together under visibility in AI search.
The foundation is the same. It is about pages that answer the buyer's questions clearly and that both Google and the AI services can read.
Can we pay our way into the answers from AI services?
No. Being mentioned in the answer itself comes from what is on your website and what others write about you. That applies to Google's AI Overviews too.
There are ads in ChatGPT. But they are shown separately from the answer. While the content grows, ads in Google can cover the questions where you are missing.
How long does it take before it shows?
It can take anything from a week to six months before new pages are indexed and picked up. We usually see a change after one to three months.
That is why we measure again with the same questions after about a quarter.
Which AI services do you measure?
We measure in ChatGPT, Gemini, Claude, Perplexity, Google's AI Overviews and Google AI Mode. The answers are collected with web search switched on. They vary slightly from one time to the next, so we work with a large number of questions.
We do not measure Microsoft Copilot today. There is no permitted way to collect its answers.
Do you guarantee that we will be mentioned?
No. Nobody can guarantee what an AI service will answer. We measure how you appear, build what is missing and report the results with the same questions over time.
Do we need a new website?
Rarely. Usually it is enough for your existing pages to answer the buyers' questions more clearly. The answer should come first and in plain text.
We build new pages when a question has no natural place. That could be a comparison, for example.
What are llms.txt and structured data?
Structured data is code that tells Google what a page is about. That could be services, an address and frequently asked questions, for example. llms.txt is a short file that summarises facts about your company for the AI services.
Not all AI services read llms.txt. But it is easy to have in place. Neither of them replaces the content.
How does it connect with Google Ads?
We use the keywords you buy in Google Ads and your competitors' ads when we build the questions. The ads can then cover the gaps while the content grows.
People who have done their research in an AI service often search for your name later. By then the brand ad and the website need to be in place.
Can we see how many people come to us from ChatGPT and other AI services?
Yes, partly. Clicks from ChatGPT, Perplexity and Gemini show up as referrals in Google Analytics and can be given a channel of their own. But many people get their answer without clicking.
That is why we also measure how often you are mentioned and follow the searches for your brand.
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SEO
The technical setup, structure and content earn you a place in the search results that matter. It is also the foundation for visibility in AI search.
Read more →Google Ads
We work with search, Shopping, Performance Max, YouTube and display. Every krona is followed all the way to the enquiry, booking or purchase.
Read more →Industry monitoring and expert content
Content that shows you know your field, on your website and on LinkedIn.
Read more →Measurement and dashboards
Tracking you can trust and dashboards that show you the same numbers as they show us.
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