Leads and outreach of high quality for your sales team.

We analyse your best customers, find companies that resemble them and identify contact routes to the right people. Then we build campaigns where those companies meet you in ads, letters and personal emails. That way your salespeople call with a genuine reason.

Some of the companies we have worked with

For B2B companies where the salespeople make the calls

Leads and outreach fits when you sell to other companies and know which customers are worth the most. Most deals often come from existing customers and your network. It is hard to find more of the same kind.

It works when someone at your company takes the calls. A list that nobody works through brings no deals. That is why we start at a pace you can keep up with.

A salesperson makes a call on a headset while a colleague prepares letters and postcards

Your next ideal customers

From analysing your customers to the campaign that reaches the new ones.

All companiesIdeal customersLead scoreContact

Similar companies

We find companies that resemble your best customers using financial data and signals from within the companies.

IndustryCompanyRoleContact person

The right roles

We provide the contact person, LinkedIn, email and phone for the roles you choose. Mobile and direct numbers come first where there is a source.

AdLetterEmailCall

Account-based marketing

The selected companies get targeted ads on LinkedIn, Google and YouTube.

  • Analysis of your customers

    The analysis shows which companies are growing, which are hiring and what your best customers have in common.

  • Prioritised lists

    The companies come in order of priority with one reason per company. The list is ready for your CRM.

  • Letters and personal emails

    Each company gets a letter or postcard and an email with a page written for that particular company.

  • Follow-up

    We follow which companies visit the website and which contacts turn into meetings.

How it works

Your best customers

We analyse which customers bring in the most and what they have in common.

A first run

We put together a selection of companies that you confirm before anything is scaled up.

Contact routes

You choose the roles and we find and verify the contact details.

Campaign

Ads, letters and personal emails reach the companies before the salespeople call.

Scale up

When the salespeople can keep up, the list and the campaign grow.

How our work differs

Marketing and sales work on the same companies at the same time.

Signals before lists

We look for companies that are about to need you. The signals are found in open and financial data.

Ads and sales pulling in the same direction

The companies have seen you in the ads before the salesperson calls. That way the call is not a cold one.

Quality over volume

We would rather deliver fewer companies that the salespeople can keep up with than large lists that nobody calls.

Common pitfalls

This is what we often see when outbound sales delivers nothing.

Bought lists without selection

Broad address lists often perform poorly and cost a lot per deal.

How to avoid it

Start from your best customers and choose companies with a clear reason.

The same email to everyone

An email that could have gone to anyone rarely gets a reply.

How to avoid it

Write to each company with a genuine reason.

Lists that nobody calls

A high-quality list delivers nothing if nobody takes the calls.

How to avoid it

Start at the pace your salespeople can manage and then scale.

Large send-outs all at once

Many emails from the same domain in a short time can end up in spam.

How to avoid it

Scale up the send-outs at a steady pace and keep track of whether they arrive.

Client cases

Here leads and outreach were part of the work.

The club manager stands with a tablet on the golf club terrace in the evening light

SaaS and fintech

We ran account-based marketing by industry. Enquiries were followed all the way to closed deals in HubSpot.

The founder of DigitalMassa

One person through the whole engagement

You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.

Read about who does the work

Frequently asked questions

Where does the data come from?

The data comes from open sources, company registers and financial data. We only include contact details where there is a source, and we flag anything that is uncertain.

Who makes the calls?

Your salespeople do. We provide the companies, the contact routes and the campaign. The call works best when it comes from you.

How many leads do we get?

We provide as many as your salespeople can handle. We start with a first delivery and scale up when it works.

Can the list be imported into our CRM?

Yes. The list is delivered ready for import, for example into HubSpot, Pipedrive or Upsales.

How do you handle personal data?

We approach people in their professional role and only gather the details needed to make contact. We go through how the send-outs are carried out together with you.

What happens if we do not have time to work through the list?

Then we adapt the pace to your salespeople. We can also automate parts of the follow-up, such as the first email and the reminders. That way the salespeople spend their time on the calls.

See which companies you should be reaching

The audit is a good start. In the meeting we go through your best customers. Free for 79 more days. Valued at 15 500 SEK.

Get an audit

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