Who buys
We go through which roles, industries and companies buy from you and start with one service at a time.
LinkedIn advertising that reaches the right role at the right company.
On LinkedIn, ads can be targeted by job title, industry and company. We build campaigns aimed at the people who buy from you and at the companies your salespeople want to reach. The same person manages Google Ads, so the messages stay aligned and the budget goes where the deals come from.
Some of the companies we have worked with
For companies that sell to other companies
Google Ads reaches the people who are already searching. LinkedIn reaches the decision-makers before they search, so they recognise you when the need arises.
It fits when you know which roles and companies buy from you. It also fits when your product is new and nobody is searching for it yet. It delivers the most when the ads go to the same companies your salespeople contact.
Ads that reach the decision-makers
We handle everything from the audiences to the follow-up of every enquiry.
Audiences by role and industry
We target the ads by job title, seniority, industry and company size and exclude the roles that do not buy.
Posts as ads
Good posts can be sponsored. Then they reach more of the audience and gather the comments in one place.
Follow-up in the dashboard
LinkedIn ads and posts sit in the same dashboard as Google Ads. There you can see cost, clicks, impressions and industry.
Lists of selected companies
The companies you want to reach become an audience of their own. We put the list together ourselves or take it from your CRM.
Insight Tag and conversions
We install LinkedIn's tracking on the website and measure which ads bring in enquiries and bookings.
Campaign codes in the links
Every campaign and post gets its own codes in the links. That way the traffic from LinkedIn shows up correctly in Google Analytics.
Ads with video and images
We produce the ads and test messages, calls to action and audiences against each other. We often start with video.
Remarketing
People who have visited the website or watched your videos can be shown the next message. That works well ahead of a launch, for example.
Budget and coordination
The budget moves to where the enquiries come from. The messages are coordinated with Google Ads and your other channels.
How it works
Who buys
We go through which roles, industries and companies buy from you and start with one service at a time.
Tracking
We install the Insight Tag and add campaign codes to the links before the first ad goes out.
Audiences and lists
We build audiences by job title and industry and upload lists of the companies you want to reach.
Ads
We go through your competitors' ads in LinkedIn's Ad Library and develop the messages we want to test.
A short test
We start with a set budget and see which companies have seen the ads and what they did next.
Scale and follow up
What brings in enquiries and booked meetings gets more budget. Impressions and followers carry little weight. We follow the buying journey on to Google and to the deal.
How our work differs
With us, LinkedIn is one part of the whole.
The same person manages Google Ads
LinkedIn often accounts for the first click and Google for the last. When the same person manages both, the messages point the same way and the budget goes where the deals come from.
Ads aimed at the companies your salespeople contact
The companies your salespeople contact see your ads before, during and after the contact. Then they recognise you when the email or the call comes.
One page per audience
The ad leads to a page written for the same industry or role. The image and the message are the same in the ad, in the email and on the page.
True or false?
Here are claims about LinkedIn advertising that we often come across.
Common pitfalls
This is what we often see when LinkedIn ads deliver nothing.
Audiences that are too broad
An audience of several hundred thousand people spreads the budget thin and makes the message generic.
How to avoid it
Start with one service and the roles that buy it. Broaden when it works.
Audiences that are too narrow
An audience with too few people gets hardly any impressions at all.
How to avoid it
Follow how many companies actually see the ads and adjust the list accordingly.
Boosted posts without a goal
Simply boosting posts rarely attracts new customers and often gets expensive.
How to avoid it
Target the posts at the roles and companies you want to reach and measure what happens afterwards.
Ads as the only contact
With large companies, the ads can cost a lot without anything happening.
How to avoid it
Combine the ads with personal contact from your salespeople.
The channel is judged on the last click
LinkedIn rarely gets the credit when the purchase happens later through Google or directly on the website.
How to avoid it
Add campaign codes to the links and follow the whole buying journey.
Client cases
Here LinkedIn was part of the work.
SaaS and fintech
The LinkedIn ads went to the same companies that the salespeople contacted. Each industry got its own landing page.
One person through the whole engagement
You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.
Read about who does the workFrequently asked questions
What does LinkedIn advertising cost?
The ad budget is paid directly to LinkedIn and is separate from our fee. We often start with a short test on a set budget and scale what brings in enquiries.
Should we choose LinkedIn or Google Ads?
Often both. Google Ads reaches the people who are already searching. LinkedIn reaches the decision-makers before they search, so they recognise you when they eventually do.
Can you use our customer list?
Yes. Lists of companies and contacts can become audiences of their own. Then you can reach selected companies or exclude existing customers.
Can the ads go to the companies our salespeople contact?
Yes. The companies on your salespeople's list can see your ads during the same period that they are contacted. That is part of the leads and outreach service.
How do you measure the results?
We measure with the Insight Tag, conversions on the website and campaign codes in the links. We also follow which companies have seen the ads and what happens after the first click.
Do you also manage our posts on LinkedIn?
Posts for the company page and for your employees are part of the industry monitoring and expert content service. The best posts can then become ads.
How big does the audience need to be?
LinkedIn requires a minimum size for the ads to be shown. A contact list often needs to be considerably larger than that, because not everyone can be matched.
Individual people are too narrow and whole companies can be too broad. That is why we combine the ads with emails and calls to the right people.
We have tried LinkedIn without results. How long should a new test run?
A new test should be narrow. We like to test against one industry for two to four weeks and evaluate within six weeks. Clicks are not enough as a measure. What counts is enquiries and booked meetings.
Can you buy followers on LinkedIn?
What you buy is attention from the right audience. You can sponsor posts and target them at the roles and companies you want to reach. The number of followers is rarely a good goal in itself.
See who you can reach on LinkedIn
The audit is a good start. In the meeting we go through which roles and companies you want to reach. Free for 79 more days. Valued at 15 500 SEK.
Get an auditMore services
Google Ads
We work with search, Shopping, Performance Max, YouTube and display. Every krona is followed all the way to the enquiry, booking or purchase.
Read more →Leads and outreach
We find companies that resemble your best customers and provide verified contact routes and a genuine reason to get in touch.
Read more →Industry monitoring and expert content
Content that shows you know your field, on your website and on LinkedIn.
Read more →