Blog
Guides and thinking on search and advertising.
Practical guides on Google Ads, Shopping, measurement and what decides whether advertising turns into business.
11 November 2024
Guide to creating a custom publisher list
How to build your own list of sites where your display ads may appear. Step by step in the Google Display Network, and why it saves budget.
3 November 2024
Guide to tracking AI traffic in Google Analytics 4
How to group traffic from AI services such as ChatGPT into its own channel in Google Analytics 4. With the setup step by step.
21 September 2024
Guide to Display Advertising with Google Display Network
What display advertising in the Google Display Network is, which formats and audiences exist and in which order to prioritise them.
10 September 2024
Google Ads Bid Strategies: Maximise Your ROI
The difference between manual and automated bidding in Google Ads and how to choose a bid strategy based on goals, data and budget.
2 September 2024
The art of choosing an SEM partner
What to require from a search advertising agency and which questions to ask before you sign an agreement.
23 August 2024
Standard Shopping vs Performance Max: Control or Automation for E-commerce Retailers
Standard Shopping or Performance Max? Advantages, drawbacks and when each campaign type suits an online store.
18 August 2024
Guide to Writing Effective Ad Copy
20 principles for search ads that work and the most common mistakes to avoid when writing ad copy in Google Ads.
15 August 2024
Microsoft Ads: A Hidden Gem for Search Advertising
What Microsoft Ads offers compared with Google Ads, who you reach there and how to get started by importing your Google campaigns.
14 August 2024
Google Shopping: The Key to Success for E-Commerce Retailers
How to get started with Google Shopping, optimise the product feed and scale the advertising. With answers to common questions.
13 August 2024
Search Advertising: How to Maximize Your Results with Google Ads
How search advertising in Google Ads works and what decides whether the ads turn into business. With answers to common questions.