Training in what we do ourselves every day.

We train marketing teams and management teams in Google Ads, SEO, visibility in AI search and AI in daily work. The content comes from what we work with ourselves every day and the exercises are done in your own accounts whenever possible. You choose whether it should be a half day for management or a series of sessions for the team.

For teams that want to do more themselves

It suits you when the marketing team is taking over more of the work or when management needs to understand what AI does to the business.

We start with what you want to be able to do afterwards and build the training around that.

A trainer at a screen and participants with laptops asking questions

What your team can learn

We put the training together around your level and what you want to get done.

ChannelBudgetTargetingBid strategyGoalGoal

Google Ads

How the account is built, managed and followed up so the money goes to what brings in business.

Which supplier should I choose?Your company

SEO and visibility in AI search

How your buyers search in Google and ask AI, and what you can do to be visible in both.

Your tasksYour toolsYour review

AI in daily work

How the team uses AI in their own tasks and how the results are reviewed.

  • Agents for management

    What can be handed over to AI agents and what that requires of you.

  • Measurement and dashboards

    Which figures you can trust and how they are followed up.

  • A guide afterwards

    You get a short guide so the knowledge stays with you.

How it works

A conversation about the goal

We go through what you want to be able to do afterwards.

Outline

You get a proposal for content and length.

Preparation

We look in your accounts and take examples from them.

The training

We run the training at your premises or remotely.

Afterwards

You get a short guide and can ask questions once you have started using what you learned.

How our work differs

We teach what we do ourselves.

From our everyday work

We work in ad accounts and build AI tools every day. That is what we talk about.

In your own accounts

Exercises in the tools you use yourselves are easier to take back to your work.

Honest about the limitations

We also tell you what does not work.

Common pitfalls

This is what we often see when companies train their teams.

A general overview

Examples from other industries are hard to use the next day.

How to avoid it

Use your own accounts and tasks.

Nothing happens afterwards

Knowledge that is not used fades quickly.

How to avoid it

Decide what the team will do in the week after the training.

The wrong level

A management team and a marketing team need different things.

How to avoid it

Split the training according to what each person will do.

The founder of DigitalMassa

One person through the whole engagement

You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.

Read about who does the work

Frequently asked questions

How long is a training course?

From a half day to a series of sessions. We suggest a length based on what you want to get done.

Can you come to us?

Yes. We run the training at your premises or remotely.

Do we need any prior knowledge?

No. We set the level to suit the participants.

What do you want to be able to do yourselves?

Tell us what the team needs and we will suggest an outline. Free for 79 more days. Valued at 15 500 SEK.

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