We listen
We start with your goals, your situation and what you have already tried.
Advisory and workshops when you need the right decision.
Sometimes no deliverable is needed and the right decision is enough. We go through where you stand, give a clear recommendation and train the team so the knowledge stays with you. For several of our clients we are an extension of the marketing team and lead the work strategically.
Some of the companies we have worked with
For companies that want a senior person to lean on
It suits you when the marketing function is new or a team of one, when management needs a basis for a decision or when you want the knowledge to stay in-house.
It often starts with a workshop and grows into a longer partnership where we are responsible for both the direction and the execution.
Support from decision to execution
You get what you need. That can be anything from a single decision to a longer partnership.
Review of channels and accounts
We go through ads, search, measurement and content and give a clear recommendation.
Workshops
We run workshops with management, marketing and sales on goals, target audiences and priorities.
Handover
You get documentation and a plan. Then you can take the work forward yourselves.
Training
We provide training in Google Ads, SEO and visibility in AI search. The training is adapted to your level and your own accounts.
External marketing director
We lead the marketing work strategically and take responsibility for execution.
Sounding board
We act as a sounding board when you choose an agency, tools or new hires.
How it works
We listen
We start with your goals, your situation and what you have already tried.
Data
We get read access to your accounts and analytics. That way the advice is based on your own figures.
Recommendation
You get a clear proposal in order of priority.
Workshop or training
With the people who will drive the work.
Follow-up
We check in regularly. If you want, it becomes an ongoing partnership.
How our work differs
The advice comes from the person who does the work every day.
Experience from accounts we manage
The recommendations are based on accounts and websites we work with every day.
The knowledge stays with you
You get documentation, workshops and a handover. Then you can take it forward yourselves.
Straight answers
If we think someone else can do the job better, we say so and refer you on.
Common pitfalls
This is what we often see when companies buy marketing.
Decisions without data
Budgets and channels are chosen on gut feeling and the money goes to the wrong things.
How to avoid it
Start with the figures you already have and follow up against the business.
The agency holds the knowledge
When everything sits with the agency, you are left empty-handed when you switch.
How to avoid it
Document and train continuously.
Junior people in the account
If you pay for a senior person and get a junior one, the advice and the work end up being two different things.
How to avoid it
Ask who actually works in the account.
Case studies
Advisory and training were part of the work here.
Fintech
The accounts got a new foundation. A workshop built in-house expertise in the team.
“We really value working with Daniel. He understands our business and our goals in depth, and it clearly shows in the results. I warmly recommend him to companies that want to grow digitally.”
Mathias Lang
Founder and CEO of Smart Senior
One person through the whole engagement
You have the same contact from the first meeting. That is also the person who does the work, with AI tools and specialists where they are needed.
Read about who does the workFrequently asked questions
Can we get support only when we need it?
Yes. We work with a fixed scope each month and set up an arrangement that suits how often you need support.
What is an external marketing director?
It is a senior person who leads your marketing work without being employed by you. We set the direction, prioritise and take care of execution together with your team.
Can you train our team in Google Ads?
Yes. The training is adapted to your level and your own accounts, so you can put it to use straight away.
Do you help us choose an agency?
Yes, as a sounding board. We go through what you need, which questions to ask and how you can tell that the job is being done well.
Can you prepare material for the board or management?
Yes. We often prepare material for boards and management teams. It can be results and forecasts for the channels, a one-pager on the current situation or a plan for the next quarter.
Book a walkthrough
The audit gives you a solid basis to stand on. In the meeting we go through your goals. Free for 79 more days. Valued at 15 500 SEK.
Get an auditMore services
Training
Google Ads, AI search and AI in everyday work for your team.
Read more →Speakers and panels
Talks and panel discussions on AI, search and advertising.
Read more →Google Ads
We work with search, Shopping, Performance Max, YouTube and display. Every krona is followed all the way to the enquiry, booking or purchase.
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